Replace the Kindle with (gasp!) a Book on Its Side?

The UK's Guardian newspaper is reporting the "newest" thing in books, an innovation that has already taken, according to the article, Holland and Spain by storm.

The new "flipback" book will remind those of us who are old enough to have been there and done that of the kid's novelty flipbook, with which the reader got to see a mini-movie by flipping the pages quickly and watching the image change.

The "flipback," however, is meant to be held in the palm of one hand where it stays open and supposedly is easy to flip from page to page.  It's easily apparent that this book of wafer-thin pages is no Kindle, or other eBook.  It is, however, the pet rock of the book set.

It's one claim to fame so far?  From the headline on the article, it is getting the Guardian reporter the attention he craves.